Iris Novak
Tools and deliverability
Covers the plumbing: sending infrastructure, deliverability, and the analytics dashboards that promise more than they can measure. Reads DMARC reports voluntarily.
08Design07Tools04Tools
Plain text still beats your template
I ran the beautiful HTML version against a near-plain one for four months. The plain one won on every number I cared about.
Six tools I stopped paying for
An audit of a newsletter stack that had quietly grown to 214 euros a month, and what survived it.
Deliverability, without the folklore
No, the word 'free' does not send you to spam. Here is what actually decides whether your issue lands, in the order it matters.