Topics
Six things Mailer keeps coming back to, and everything filed under each.
Craft
Writing the thing: openings, endings, voice, and what to cut before you send.
Design
How an issue looks in an inbox and on the web, and why the two rarely match.
Growth
Finding readers and keeping them, without buying a list or begging for shares.
Money
Paid tiers, sponsorship, and what the whole thing costs to keep running.
Tools
Sending software, deliverability, analytics, and what is worth paying for.
Interviews
Conversations with people who have been publishing long enough to have opinions.