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Design

How an issue looks in an inbox and on the web, and why the two rarely match.

3 issues

DesignNo. 10

One column is not a limitation

Email design has one real constraint and about forty imaginary ones. Working inside the real one is where the good work is.

Leah Morgan

DesignNo. 08

Plain text still beats your template

I ran the beautiful HTML version against a near-plain one for four months. The plain one won on every number I cared about.

Iris Novak

DesignNo. 02

The archive is the product

Most newsletters treat past issues as a backup. They are the only thing a new reader can judge you on before they hand over an address.

Sam Patel