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Craft

Writing the thing: openings, endings, voice, and what to cut before you send.

3 issues

CraftNo. 13

The send button is a design problem

An irreversible action with no undo, pressed while tired, on the thing you care most about. No wonder everyone has a story.

Mara Chen

CraftNo. 05

How to end an issue

Openings get all the advice. The last hundred words are what decides whether anyone replies, forwards, or opens the next one.

Mara Chen

CraftNo. 01

Why anyone still starts a newsletter

Email is the last channel where nobody else decides who sees your work. That is the whole pitch, and it is enough.

Mara Chen